LEGACI

Branding

LEGACI Superior Dry Cleaning & Laundry Services is an industrial laundry service, which has a pick-up and drop-off service for hotels and restaurants. They also do wedding dress restoration and preservation.

The client stipulated that they want the colour gold incorporated into the logo, and it had to target the upper LSM. They wanted a brand that was clean and timeless, and that mimicked the simplicity of the clothing designer brands GUCCi, Louis Vuitton and the likes.

We put together a full marketing strategy, and successfully created the brand around the proposal.